otherInbox is one of those simple ideas that you say aha! as soon as you hear it. Founded by Joshua Baer OtherInbox automatically organizes commercial email so that its easy to find the messages you care about most and ignore the ones you don’t have time for.

From the demonstration at TechCrunch50 it seems really easy to identify who is sending you mail and allows you to go through content you are interested in when you feel like it rather than the current system where most people have email from subscriptions coming directly into their inbox. Basically for any time you are not giving your email to a real person use OtherInbox.

The user gets unlimited email addresses after signing up and use a different email address for each service they sign up for. For example:
amazon@enda.otherinbox.com
facebook@enda.otherinbox.com,
etc

OtherInbox now sorts these emails into folders. The user can get the information whatever way they want, e.g. aggregated into an email client or via RSS.

Here is the Tech Crunch demo from yesterday.